LEARNING. LEVERAGING. LIVING.

LICENSING & PARTNERSHIP PROGRAM

ABOUT US

TEAMM (Technology, Education, Athletic, Merchandise & Marketing)
HI is a local, visible, accessible, proactive, and responsive enterprise. We have a responsibility to deliver a comprehensive trademark and licensing program to the 4th largest district in the United States serving 334,000 students.

Building the M-DCPS brand, educating stakeholders, leveraging spending power, partnering with internal and external vendors will empower M-DCPS to change their narrative and the trajectory of their brand experience by growing and maximizing long-term revenue streams.         

 

OUR BRAND
IS BIG

The M-DCPS brand represents $12.2 billion available for consumer spending via in- house modalities to the following audiences:
  • 215,000 M-DCPS Family Households
  • 334,000 M-DCPS Students
  • 334,000 M-DCPS Parents & Guardians
  • 50,000 M-DCPS Adult Education Learners
  • 41,000 M-DCPS District Employees
  • 413 M-DCPS Campuses
  • 35 M-DCPS Ancillary Facilities
  • 2500 Fleet Vehicles
  • 400,000 M-DCPS Electronic Communication Devices
  • 384,000 M-DCPS Parent & Employee telecommunication system
  • M-DCPS Website & Apps
  • WLRN M-DCPS TV Station Availability of 1,000,000+ linear sq. ft. for Signage on M-DCPS Property Digital Signage Network System Billboard Advertising

M-DCPS LICENSING IS DEVELOPING A NEW STANDARD FOR LICENSING, BRANDING, AND GENERATING REVENUE TO BENEFIT STUDENTS, SCHOOLS, AND LOCAL SCHOOL DISTRICTS.